Dixon Viva-Tone Colored Pencils

Viva-Tone are a student grade colored pencil that was a direct competitor of Venus Laurentien and Eagle Canadiana sets.  The name "Viva-Tone" was used in Canada since as early as 1950 according to the Canadian trademark registration. The most recent Viva-Tone advertisement that I've seen is from the mid-1980s but they may have been produced into the early 1990s.

Viva-Tone pencils from the late 1950s with calligraphy script name.

Late 1950s Viva-Tone set of 8 (front)

Late 1950s Viva-Tone set of 8 (back)

A "Ring Binder Pouch" containing 6 Viva-Tone pencils advertised in the 1958 Eaton's Christmas catalogue, p65

Early 1960s Viva-Tone pencils with silver lettering and "Made in Canada".

A Viva-Tone with a place to write your name on the back.

Dixon Viva-Tone set circa 1977

Newspaper advertisement from August 1978

Dixon Best Colored Pencils

Dixon Thinex Colored Pencils