Pencils, eh
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Pencils, eh

A virtual museum of the golden age of the Canadian pencil industry.

Bozo the Clown

12/31/2023

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In 1961 APSCO (Automatic Pencil Sharpener Co.) released a promotional free comic book. The Canadian subsidiary of this company was APSCO Products (Canada) Inc and was managed (and later owned) by Ralph Roger. The comic was Bozo the Clown and the Mystery of the Missing Point. In the early 1960s Bozo the Clown was a popular character appearing on many TV stations. The comic is just a 16 page advertisement for APSCO pencile sharpeners targeted to students (and teachers). 
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front cover
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back cover
I'm not sure how these comics were distributed. Perhaps they were given away at schools. Inside was an advertisement for comic character themed pencil sharpeners. They had lenticular printed eye stickers for eyes that commonly fall off (and kids draw their own eyes). The eyes appeared to be looking in different directions depending on which way you viewed them. They didn't say APSCO on the sharpener so unless you see it in the original box you might not know the manufacturer.
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Picture
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inside the back cover
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APSCO Giant

4/6/2023

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A couple of years ago, I saw a vintage Canadian APSCO Giant pencil sharpener. Unfortunately it was way out of my price range. I've been keeping my eye out for a more affordable one since then. I've recently been sucessful in getting one at a reasonable price. It is the only vintage sharpener I have and it looks great next to my collection of ACME rulers.
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The original olive green paint color is great and the logo on the transparent plastic "chip receptacle" is in relatively good shape for its age.
It is difficult to date sharpeners like this. The logo is the same as in advertisement shown here from a 1948 Dupuis Frères department store cataloge. However, this sharpener has a recantgular base instead of the octagonal base shown in the advertisement. My sharpener also has a different shaped wooden handle. The "olive" shaped handle shown in the advertisement is from a later model. I would say that this sharpener dates from the early 1940s. 
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Dupuis Frères - Été 1948 p49
There is some great information on the history of the Automatic Pencil Sharpener Co. at the Made in Chicago Museum website.
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APSCO Canada

10/13/2020

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I recently saw a beautiful vintage pencil sharpener on Ebay that was made in Canada by the Automatic Pencil Sharpener Co. of Canada Limited. I really didn't know much about APSCO so I did a bit of digging to find out more. There is a great post from the Made in Chicago Museum with lots of information about the origin of this company in the US.
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A Made in Canada Giant pencil sharpener with packaging.
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Possibly made in the late 1930s or early 1940s?
It appears that the Automatic Pencil Sharpener Co. of Canada Limited was incorporated in Canada on January 17th, 1933. This is around the time that several US pencil manufacturers opened up subsidiaries in Canada. The company would be renamed APSCO Products (Canada) Ltd in August of 1953.  This helps to date some of these pencil sharpeners.
An article from the National post from November 28, 1964 notes the sale of this company:
"U.S. Firm sells subsidiary - Apsco Products (Canada) Ltd., a supplier of stationary items, was acquired from its American parent, Apsco Products Inc. on Oct. 27, by Ralph M. Roger of Toronto. He had been manager of the Canadian operation since 1953. Gross annual sales to retail stationers are about $1 million. Products sold include pencil sharpeners, staplers, punches, etc. American firm remains an important supplier of these items to Canadian company."
Ralph Roger sold the company in mid-1978. This may explain why you see Apsco pencil sharpener names, such as "Giant" and "Chicago", sold under the Eagle/Berol and later Sandford brands.
If you know more about this company and its history in Canada, please drop me a note. 
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Newspaper advertisement from October 1954.
The sales leaflet below was printed in the USA and shows "Made in USA" sharpeners but appears to be printed for the Canadian market. The back lists the company as, "Automatic Pencil Sharpener Co., of Canada, Limited Toronto, Ontario". It also describes the Giant as, "Canada's favorite pencil sharpener." The business stamped on the back, "Callow Brothers Limited" in Toronto was in operation from at least 1922 to sometime after 1933. Given the two-letter, 4-digit telephone number on the leaflet, we know that this flyer is from pre-1954. The addition of a fifth digit to Toronto numbers started in 1951 (from 1923 to 1958, 2 Letter 4 Digit (2L-4D) dialing was used in Toronto).
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This tri-fold leaflet measures 10" x 5.5" when open
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5 Comments

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