Canada's Pride

"Canada's Pride" was a graphite pencil sold by Librairie Beauchemin Ltd (a bookstore, not a library). Library in English and Librairie in French are false cognates (aka False Friends or Faux Amis)... two words that sounds the same but have different meanings.  Une librairie is where you go to buy a book, not to borrow one. The company had a long history in Montreal as a book printer and seller, starting around 1845. 

The image below left shows an advertisement for Canada's Pride pencils from a 1911 Almanac. I don't know if they had the facilities to make these pencils themselves or if they were made in the US and imported. They appear to have been popular and I've seen a number of advertisements over a decade long period (1906-1916). The pencil is described as, "​The colour, a beautiful brilliant golden yellow, with an embossed silver inscription, makes it the prettiest pencil."

Advertisement from 1911 Almanac

Advertisement from Sept 1908 "Bookseller and Stationer" journal

Below you an see a patent record for the words "Canada's Pride" and "Maple Leaf" from July 1908.

In a Canadian government publications dated 1916 for equipping Canadian Expeditionary Forces for overseas deployments, it specifically lists "Canada's Pride" pencils as part of the supplied equipment.  Note the alternate "Orloff" pencil was probably manufactured by Eagle Pencil in New York.

Like many old pencils sold in Canada, I've never seen one of these pencils other than in advertisements. If you're aware of any photos, please let me know.